Nov 22, 2023
On today’s episode, Phoebe interviews Janet Mesh, the CEO and Co-Founder of Boston based company Aimtal, a fully remote integrated marketing and consulting agency for B2B tech companies. Janet and Phoebe get into the importance of establishing core values for your business, how a direct to consumer business model can use LinkedIn for marketing strategies, and the “rule of 3” when repurposing content across social channels.
Key Takeaways:
✿ When posting content, follow the rule of 3. Repurpose and repost your content 3 different ways in order for the message to reach your audience
✿ Why establishing and intentionally implementing core values into your teams routine sets the groundwork for clear communication.
✿ Janet schedules weekly team meetings to share praise and kudos to show her appreciation of her team's efforts.
✿ We dive into the reasonings B2B companies use LinkedIn and brainstorm ways our small B2C brands can benefit by using those features too.
✿ Why reaching out to your customer and asking for feedback may give you the answers you need to take the next step or change your approach.
Follow Janet on Instagram @aimtal_co and subscribe to her newsletter
Thank you to our sponsor ACT Insurance
Shop 130+ fem led businesses on our Holiday Gift Guide!
Girl Gang Craft has three craft fair events coming up this holiday season!
RSVP + purchase tickets for each here:
December 10th in Providence, RI
Check out our free craft fair e-book by Subscribing to our Newsletter
Follow all things GGC on Instagram!
Like, subscribe, and watch our conversations with creators on our YouTube Channel